Want to become a standout writer?

In this program, you will learn how the best journalists turn out dazzling copy every day for millions of readers.

While I was an editor for The Wall Street Journal newspaper, it dawned on me one day that I would only ever make four types of changes to a reporter's story. I would aim to make the writing more simple, clear, elegant and evocative, and nothing else! In this free introductory course, I show you how to apply this "secret sauce" to your own writing, so that it always sparkles and shines.

Discover the four ingredients of exceptional writing

  • Simplicity

  • Clarity

  • Elegance

  • Evocativeness

Course curriculum

    1. Lecture 1 - Why Write Better?

    2. Lecture 2 - The Secret Sauce

    3. Lecture 3 - The Four Ingredients

    4. Lecture 4 - How I Discovered The Secret Sauce

    5. Lecture 5 - The Power Of Simplicity

    6. Lecture 6 - Simplicity Exercises

    7. Lecture 7 - The Power Of Clarity

    8. Lecture 8 - Clarity Exercises

    9. Lecture 9 - The Power Of Elegance

    10. Lecture 10 - Elegance Exercises

    11. Lecture 11 - The Power Of Evocativeness

    12. Lecture 12 - Evocativeness Exercises

    13. Lecture 13 - Tip Of The Iceberg

    14. Lecture 14 - Final Thoughts

    15. Key Lecture Summaries

  • Free
  • 15 lessons

Who is this course for?

  • The course will interest professionals keen to upgrade their writing skills to enhance their careers, or businesses that wish to sharpen up their corporate communications
  • Blog, book and business writers who want to craft their prose to make it look more slick and professional
  • Marketers, communications professionals and other copywriters