Secret Sauce of Great Writing
How to make your books, blogs and business writing sparkle
While I was an editor for The Wall Street Journal, I would only make four types of changes to a reporter's story. I'd make the writing more simple, clear, elegant and evocative. In this free, 40-minute course, I teach you how to apply this "secret sauce" to your book, blog and business writing to help make it sparkle.
Lecture 1 - Why Write Better?
Lecture 2 - The Secret Sauce of Flair
Lecture 3 - The Four Crucial Ingredients
Lecture 4 - How I Discovered the Sauce (+ PDF Workbook)
Lecture 5 - The Power Of Simplicity
Lecture 6 - Simplicity Exercises
Lecture 7 - The Power Of Clarity
Lecture 8 - Clarity Exercises
Lecture 9 - The Power Of Elegance
Lecture 10 - Elegance Exercises
Lecture 11 - The Power Of Evocativeness
Lecture 12 - Evocativeness Exercises
Lecture 13 - Tip Of The Iceberg
Lecture 14 - Final Thoughts
Key Lecture Summaries
People who want to improve their writing skills for work
Those who want to write better books, articles and social-media posts
Professional writers in sales, marketing or communications
Businesses that want to promote their products more effectively
SHANI RAJA