Discover the four ingredients of good writing

You are about to learn how the best journalists turn out sparkling copy every day using what I call the secret sauce of great writing.

I discovered this secret sauce while I was an editor for The Wall Street Journal newspaper. One day, I noticed that I'd only ever make four types of changes to a reporter's story. I would make the writing more simple, more clear, more elegant and more evocative. And nothing more!

In this free introduction to my powerful writing system, I will show how to apply these four ingredients of simplicity, clarity, elegance and evocativeness to your own writing so you can create mesmerising copy every time.

Who is this course for?

  • People who want to improve their writing skills for work

  • Those who want to write better books, articles and social-media posts

  • Professional writers in sales, marketing or communications

  • Businesses that want to promote their products more effectively

This course includes

  • 44m Total Length

  • 2 Sections

  • 16 Lectures

Meet your instructor


Shani Raja was a senior editor at The Wall Street Journal, where he also trained many reporters and editors. During his long journalism career, Shani also wrote for The Economist, Time magazine, the FT, Dow Jones and Bloomberg News. Several years ago, Shani left journalism to teach non-journalists the advanced writing and storytelling techniques he’d learned as a top-tier news editor. His teachings have helped authors, bloggers, business writers, Tedx speakers and journalism students to significantly enhance their copywriting skills.

Are you ready to begin your journey into the world of elite writing?