Discover the writing secrets of the world's best news writers and editors

Have you ever pored over a beautifully written article in a well-known newspaper and wished you could write with the same kind of style and impact? Then this course is for you. Inside, Shani Raja, a former editor for The Wall Street Journal, reveals a wealth of powerful strategies and formulas  designed to make your nonfiction writing sparkle and dazzle. 

In this bestselling program, described by Time magazine as supremely “informative and helpful,” Shani rolls back the curtain on the elite writing tactics that enabled him to edit prominent stories for one of the world's biggest newspapers. These techniques, little understood outside top journalism circles, will help you to write not only better news articles, but also blog posts, books, business reports, research notes and college papers. 

The trick, as you'll see, is merely mastering the four key ingredients of good writing—simplicity, clarity, elegance and evocativeness. The course teaches you how to apply these four ingredients and balance them artistically so that your writing gets easily noticed and wins you more respect and recognition in your industry, field or profession.

Who is this course for?

  • Authors

  • Bloggers

  • Journalists

  • Business writers

  • College students

  • Marketing executives

  • Comms professionals

  • Copywriters

This course includes

  • 76 Video Lectures

  • 7 Hours of Content

  • 4 Articles & 3 Downloadable Resources

Meet your instructor


Shani Raja was a senior editor at The Wall Street Journal, where he also trained many reporters and editors. During his long journalism career, Shani also wrote for The Economist, Time magazine, the FT, Dow Jones and Bloomberg News. Several years ago, Shani left journalism to teach non-journalists the advanced writing and storytelling techniques he’d learned as a top-tier news editor. His teachings have helped authors, bloggers, business writers, Tedx speakers and journalism students to significantly enhance their copywriting skills.

What students are saying



"The most complete writing course I have taken. I’m really blowing away the competition at work."



"Taught me in a few hours writing principles that would have taken me years to learn on my own."



"Cuts through everything to the heart of excellent writing... the best course of its type that I’ve seen."

Are you ready to begin your journey into the world of elite writing?