Is there a shortcut to writing great copy?

Thankfully, there is. 

And it's taught here in this four-hour masterclass presented by Shani Raja, a former writer for The Economist and an editor for The Wall Street Journal.

In the course, Shani pulls together the most important bits from his longer writing and editing programs to give you the essential information needed to craft exquisite copy every time.

Unlike his other courses, this one offers writing and editing techniques in combination.

You can employ these strategies immediately to produce books, articles, blog posts, work emails, business plans, website copy, marketing scripts, press releases, research papers, and college essays to a higher standard.

The course has been designed to fast-track your journey to copywriting excellence, which means it's ideal for busy students eager to fly up the learning curve in the shortest time possible.

 

Who is this course for?

  • Authors

  • Bloggers

  • Journalists

  • Business writers

  • Comms professionals

  • Online copywriters

  • College students

This course includes

  • 40 Video Lectures

  • 4 Hours of Content

  • Embedded Exercises

Course curriculum

  • 1

    Section 1: The fastest way to improve your writing

    • Lesson 1: How to quickly become an exceptional writer

    • Lesson 2:The best editors on the planet

    • Lesson 3:How to write with style, flair and impact

    • Lesson 4: Proof of the power of stylish writing

    • Lesson 5: You, too, can be a standout writer

    • Lesson 6: A glimpse of the road ahead
  • 2

    Section 2: The way of the elite writer

    • Lesson 7: My own journey to writing mastery

    • Lesson 8: Do you truly have something worth saying?

    • Lesson 9: The importance of defining your purpose

    • Lesson 10: The five aspirations of an elite copywriter

    • Lesson 11: The two keys to effective communication

    • Lesson 12: The anatomy of content

    • Lesson 13: Obsessive attention to detail

    • Lesson 14: How to become more articulate and eloquent

    • Lesson 15: Two powerful writing frameworks
  • 3

    Section 3: The secret sauce of good writing

    • Lesson 16: How I discovered the secret sauce

    • Lesson 17: The magic of simplicity

    • Lesson 18: How to make your writing tight

    • Lesson 19: How to make your writing plain

    • Lesson 20: How to make your writing straightforward

    • Lesson 21: The magic of clarity

    • Lesson 22: How to make your writing precise

    • Lesson 23: How to make your writing sharp

    • Lesson 24: How to make your writing specific

    • Lesson 25: The magic of elegance

    • Lesson 26: How to make your writing tidy

    • Lesson 27: How to make your writing graceful

    • Lesson 28: How to make your writing musical

    • Lesson 29: The magic of evocativeness

    • Lesson 30: How to make your writing varied

    • Lesson 31: How to make your writing forceful

    • Lesson 32: How to make your writing colourful
  • 4

    Section 4: The deep editing framework

    • Lesson 33: Editing with flair

    • Lesson 34: The content dimension of your writing

    • Lesson 35: The structure dimension of your writing

    • Lesson 36: The style dimension of your writing

    • Lesson 37: The presentation dimension of your writing

    • Lesson 38: PROJECT: My quick-smart editing system
  • 5

    Section 5: The road ahead

    • Lesson 39: A glance in the rearview mirror

    • Lesson 40: The journey onward

Meet your instructor

SHANI RAJA

Shani Raja was an editor for The Wall Street Journal, where he also trained journalists. He has also written for The Economist, Time magazine, the FT and Bloomberg News. Today, Shani teaches students the advanced writing and storytelling techniques he learned as a news editor. His teachings have helped authors, bloggers, business writers and Tedx speakers enhance their copywriting skills.

What students are saying

ALAN GRAY

STUDENT

"Content and delivery are amazing. Will recommend this to every writer and editor I know."

Are you ready to begin your journey into the world of elite writing?

GET STARTED NOW

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